PROOF Of Play Data
Taking Your Advertisements Were They Were Never Seen Before!
Proof Of Play
Data On Area Map
One of the best ways to prove and illustrate the flexibility of our Media Platforms is presenting the advertisement publish-points on a map.
These points represent the cities/streets at which a digital advertisement was published on a screen, and is accurate and precise to allow you to confirm as well as plan /adjust your advertising campaign!
As it can be seen, these information confirm that your digital advertisements were published in areas that would otherwise be impossible to due to local restrictions / lack of billboards.
Campaigns can be GeoTargeted, meaning your advertisements can be published thoughout Cyprus OR Only in the areas of your interest, ensuring you reach your targeted demographics / location audience.
Proof Of Play
Time Group Charts
Time Group Charts is another way we use to present publication data.
These data illustrate the total number of publications per week, on how many Screens, the total Publication times, the total publication duration, as well as the total publications per 2 hour periods to further prove and illustrate the flexibility of our Media Platforms!
As we know Campaigns can be GeoTargeted, but also time specific, meaning your advertisements can be published not only in the areas of your interest but also in specific time frames you select, ensuring you reach your targeted audience with maximum exposure!
Contact as to discuss your specific advertising campaign and see how we can add it to our Media Platforms!
As shown below, average unique OTS are at 12,000 per screen! Accurately measured using a Patented Beacon for Analytics & Tracking Technology.
Out-of-home performance that’s out of this world.
Compared to any other type of OOH advertising, mobile LED advertisements have the lowest large format CPM (cost per thousand impressions) in the industry. Combine that with real-time campaign adjustment location targeting and you’ve got one of the most cost-efficient ways to reach your audience out there.
Measure impressions
Once our measuring equipment is on the road, the impression gathering begins. Most people leave the Wi-Fi signal of their phones on and, whether they are in a car or on the sidewalk, our proprietary beacon technology picks up that signal and counts it as an impression / Opportunity To See (OTS). On average, you can expect 350,000 - 400,000 eye-level views (per screen) of your moving advertisement every month!
- Please note that we are using the Wifi and location data from mobile phones. The real OTS are higher since it is known that non all people keep their Wifi or Location ON at all times!
