Audience Intelligence For DOOH

Precise, real-time, fully anonymous Audience Intelligence and Traffic measurement

Real-data in real-time to optimize your advertising measurement!

We use camera based technology to measure people, traffic and audiences anywhere in the physical world , in real time.

Using Computer Vision stack that has been developed to be fast, accurate and simple to install at scale, we can measure important data points such as footfall, dwell times, engagement with attention points and customer profiles.

Impression verification is thus done right, entirely anonymously and GDPR compliant with non-personal data gathered or stored, making visual analytics a valuable tool for companies with commercial presence in the real world.

Audience Measurement

We utilise an Audience Measurement solution that allows our customers to have real-time data on how many people are exposed to their OOH assets, for how long and even confirming if they engaged with the advertisements and how long they paid attention to them.

Our solution excels in people counting within the digital out-of-home realm, ensuring the highest accuracy without bias based on gender or ethnicity. This enables precise measurement of audience age, gender, attention time, and real impressions.

Moreover, by analysing human physical characteristics, it is possible to classify the audience based on demographics like age & gender.

Everything done entirely anonymous, with non-personal data and low power hardware, making it easy to deploy at scale while analyzing the video feed in real-time. We prioritize 100% anonymity by design — no personal data is collected, ever. Only metadata will be shared both locally and to the cloud for triggering and reporting purposes.

When to use our Solution

Retail Media / Digital Signage

Utilize footfall counters and audience measurement for retail to enhance the impact of in-store screens, the final point of influence with customers in the physical realm.

Leverage data to optimize messaging and drive improvements in conversions, basket size, and store management.

Real-time measurement of each screen, synchronized with your content data, provides insights into the impact of each piece of content.

DOOH Advertising

As digital out-of-home (DOOH) continues to evolve, the demand for fresh insights grows to comprehend campaigns and ads in the real world. Implement a footfall counter for DOOH, ensuring precise people counting by collecting real-time data across your DOOH assets.

Organize and synchronize this data with your CMS data. Streamline client reporting with a single click. Channel your data to preferred programmatic platforms, ensuring clients pay for impressions that authentically occur.

In-Store Anonymous Analytics

Enhance your retail strategy with audience measurement through a footfall counter tailored for retail.

Utilize people detection technology to comprehend traffic flows and overall footfall in various stores, sections within a single store, or specific areas.

Generate heat maps highlighting areas of attention, providing a comprehensive understanding of activities within each store, all through your existing IP cameras. Optimize staffing levels, stock predictions, people flow management, and communication strategies for improved operational efficiency.

Traffic Measurement

A state of the art Traffic solution allows the interpretation of data and provides our customers with means to measure in
real-time how many vehicles and people are exposed to their OOH assets, how fast traffic is moving and the amount of pedestrians walking on sidewalks.

The software utilised is also able to classify traffic based on the type of vehicle such as Bus, Truck, Motorcycle or standard car.

Everything done entirely anonymous, with non-personal data and low power hardware, making it easy to deploy at scale.